Mehr Welzijn 01/10
Strong branding for an educational organization within youth. Knowing something is one thing, but convincing someone else is another thing. That was the goal for the new website and branding for Mehr Welzijn. The company could no longer recognize itself in its image, so it decided to turn things around for a fresh start: a re-branding.
Honest and convincing
Transparent, effective and strong in-house experience: that had to be captured in strong branding. Proving Mehr Welfare as a reliable and honest education organization. We-Eye4Media-, therefore, tinkered hard with the branding to ensure that this belief was also known to the target audience: parents of youth ages 4 to 12. Mehr Welzijn is active in several neighbourhoods in The Hague. They are committed to the broad development of young and old. They help create opportunities by supporting different target groups to strengthen self-reliance and development and promote involvement.
Clear and professional: web design in a nutshell
A new positioning requires a new web design. A design that not only appeals to large -government- organizations but also to the target group itself. Sweet colours were therefore soon out the door and bells and whistles followed. Creating clarity was the main goal: this is Eye4Media, without a doubt. No complicated routings, but a clean and professional look where you immediately find what you are looking for and know what to expect from the specialists.
Appropriate content for a streamlined whole
The copy was aligned with the photography and the design with the brand identity so that the entire website has one style. Clear communication was chosen with clear visuals. Minimalistic, without distracting from the goal. Important content was also on the services page because Mehr Welzijn operates in broad terms. Therefore, this was given a prominent place in the design so that visitors can find enough information.
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