Mobo 05/10
MOBO is a leading restaurant in Al Hoceima, Morocco with a unique entourage that connects culinary worlds. The restaurant is always developing and looking for a way to place its positioning, without losing the current vision.
An all-encompassing logo and distinct identity
We therefore symbolize MOBO as the center of attention and variety, with two corner shapes that function as a funnel: collecting and disseminating, the people at MOBO put together the best offer for a wide audience and for every occasion. We bring all these elements back into one logo.
MOBO’s outspoken concept also includes a distinct identity. We have therefore put extreme efforts into this: with the use of colour, with typography, with photography. We see the four seasons as the foundation for the colors and images we use: colors and images that, just like MOBO’s dishes, also change every season.
In the visual language for the employer brand, attention is paid to the fine ambient colours. We have deliberately chosen this. In this way we give an honest picture of a nice club of people who pay attention to each other, the guests and the dishes.
Playing with the seasons
Keeping your brand learning and alive is one of the most important things in brand development. MOBO uses the four seasons very appropriately: every season they look for new ingredients that match the time of year. We show these main ingredients and dishes in different image layers, which we also re-record every season. As a result, we create a dynamic identity on the website and socials and we continue to excite the guest with all the goodies that are on the menu that season. Innovation and attention: these are the ingredients that form the foundation of the new MOBO. MOBO’s dishes consist of dozens of different products. And they all have their own unique taste. But the most important ingredient for MOBO is not for sale at any wholesaler: attention. Attention to the dishes, to the guests, to the ambiance. Attention brings flavor to life, creates atmosphere, brings worlds together and makes guests feel welcome. That conviction formed the starting point for this process: It brings people together.
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